Category Archives for "Uncategorized"

Ultimate Holiday Playbook for Small Businesses

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Introduction Holiday shopping season is drawing near — are you ready? Last year, shoppers spent $626.1 billion just during the winter holidays, and companies who had a detailed, thoughtful plan in place were the most successful. The National Retail Federation is projecting that the November and December holiday shopping season retail sales will increase by […]

Should you hire a web designer or DIY?

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So you’ve started your own business, and now that you’re up and running, you’re looking to take it online. Unless you have a degree in software design, chances are that the idea of creating your own website leaves you at least a little nervous. Do you hire someone to do it for you? Or do […]

An Outsourcing Overview

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Companies have full plates these days. There are client projects with extended deadlines that need managing alongside a staff that includes employees and contractors. Expenses are piling up and revenue is slow to arrive. Each day brings about new challenges and obstacles to overcome to keep business moving forward. Modern technology picks up some of […]

Great Facebook post…why did you post it on LinkedIn?

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With social media channels being the most resourceful avenue for marketing your business, it is so important to strategize and plan what, when, and how often to post on your social media networks. Each social media page has a different formula that what works vs. formulas that don’t work. Usually the content type, the time […]

Stand out from the Marketing Clutter

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From the neon billboards of the Las Vegas strip to the teenager dressed like Lady Liberty spinning a giant cardboard arrow advertising 50% off at the local pawn shop, everywhere you turn marketers are fighting for your attention. Targeted ads stalking you on Facebook because you once did a Google search for a new pair of Crocs; text […]