Great Facebook post…why did you post it on LinkedIn?

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With social media channels being the most resourceful avenue for marketing your business, it is so important to strategize and plan what, when, and how often to post on your social media networks. Each social media page has a different formula that what works vs. formulas that don’t work. Usually the content type, the time of day you posted, the social media channel you chose, and how often you post are factors that weigh in on how successful your content marketing efforts are.

To get you started on the right track, let’s go over when and what to post on your social media networks:

1.  What You’re Posting On Social Media 

Have you ever posted a picture on LinkedIn and nothing came from it, but when you posted it on Instagram you not only received many likes but also gained followers?

Forward thinking in marketing means that you plan every detail of your post starting with “what” you’re posting. If your goal is to spread brand awareness, then you want to post content about your products or services and include high-quality images like your company’s logo. If you’re looking to promote your products or services, then you want to post high-resolution images that are appealing. For example, if you’re a restaurant owner, and you’re looking to show your audience the excellent dishes you serve, then make sure your image looks almost edible. You want to make sure the lighting compliments the dish and that the plate is decorated so well that it would be nearly impossible for a viewer not to stop to stare while browsing.

Do not make the mistake of posting pictures of food on LinkedIn or Google + where it will be easily ignored. No one goes on those social media channels to casually browse. However, Instagram and Facebook is a sure hit for the food industry, so it is more probable that you gain customers from those channels and not the others.

2.  When to Post to Social Media 

There are a countless number of people who don’t understand why they posted a picture last night that didn’t receive any “likes”, yet their coworker posted the very same picture the next morning and received 100 “likes” and dozens of shares. In a case like this where the following is almost identical but the results aren’t, chances are you’re not posting at the right time of day. The time of day you should post to your social media channels depends on:

  • Who your target audience is
  • What your posting (For example an image, promotion, information, etc.)
  • The time of day your posting
  • Which social network you’re posting on

There is a method to the social media madness, and although you won’t learn everything there is to know in just one article, here is a general idea of the best times to post to specific social media networks.

Facebook: 86% of posts on Facebook are published during the business day. Turns out no one likes to work so instead they browse. Lunch time will get you the most shares around 1:00 p.m. and towards the end of the business day at 3:00 p.m., you’ll get the most “likes.”

Twitter: Engagement on Twitter is higher on the weekends than it is during the week. However, that’s true for consumers. For businesses, its highest on weekends and Wednesdays. 5:00 pm being the most optimal time to post for all.

LinkedIn: The most views for your posts will come between 7 a.m.- 8:00 a.m. and then again from 5:00 p.m. to 6:00 p.m. Just stay away from posting on Mondays and Fridays because they are the worst days for LinkedIn traffic.

Pinterest: Activity on Pinterest seems to peak at 8:00 p.m. so the best time to post would be between 8:00 p.m.and 11:00 p.m.

Instagram: Here is one social media channel whose traffic stays pretty consistent throughout the week so long as it’s off work hours. They have a bit of a spike during 3:00 p.m. to 4:00 p.m.

Google +: So long as it’s during the 9:00 a.m. – 11:00 a.m. window, Google + has consistent traffic during the workweek but not so much on the weekends.

3.  Where You Should Post Specific Content on Social Media 

As we discussed earlier, not all content will work on all social media networks. How many times have you posted an article or blog on Pinterest that didn’t work to drive traffic to your website? Yet, when you posted the same article on LinkedIn, your traffic not only increased but emails started pouring in with people who were looking to network with you. Here’s a peek at what type of content works best for each of the top social media networks:

Twitter: Business and breaking news.

LinkedIn: A variation of industry news.

Pinterest: Fashion, DIY, and recipes.

Facebook: Heartwarming stories, quizzes, and entertainment news.

Google +: Coupons, promotions, celebrity news, and sports articles.

4.  Why You Should Post on Social Media 

If you’re having trouble engaging your audience, chances are you’re not posting the right content on the right channel, and while we’re at it, probably at the wrong time. So how can you begin posting in a more successful manner?

You have to know what successful posting means for you or your business. Usually, it’s measured by your ROI. If your posts are translating into sales, then you’re on the right track. Fine tuning your posting methods can only bring you greater results. Once you understand what works where and at what time, you increase your chances of having your posts re-shared, retweeted, reposted, etc.

5.  How often to Post on Social Media 

How often you post can affect how many followers you successfully keep interested by using the methods mentioned above. Don’t flood your follower’s feed with a ridiculous amount of posts each day because they will react similarly to how they react when they receive spam in their email inbox. Delete! Block! Unsubscribe!